Messe Frankfurt
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Hotspot for hightech and sustainability

Greenshowroom and Ethical Fashion Show Berlin move to the ‘Kraftwerk’ in closer cooperation with the Premium Group

Greenshowroom and Ethical Fashion Show Berlin are moving to a new location: the ‘Kraftwerk’. With this move Messe Frankfurt brings its two events not only to the centre of Berlin but also in closer cooperation with the Premium Group. Their #Fashiontech conference will also take place at ‘Kraftwerk’ and will be supplemented thematically by a new conference to be launched by Messe Frankfurt called FashionSustain.

No Story, No Glory

Sustainability as a competitive advantage: Successful marketing through storytelling

We buy a Patagonia jacket, not for the jacket itself, but to protect the environment. We do not wear Toms shoes, we wear neighbourly love. Companies can use storytelling to give products an added meaning, to create and positively charge individual brand identity. This is particularly true for sustainable companies. Their stories do not simply entertain, they are, more than anything, ‘authentic’.
An exclusive article by Mira Hein.

Upcoming brand: Lovjoi

Intercultural cooperation meets local value creation

‘Focus on the good’ is the philosophy of the young Swabia based brand Lovjoi, a philosophy this label really brings to life: the collections of women’s and men’s clothing are created in the company’s own sewing factory – in fact with the help of Syrian refugees. This creates fashion, the successful combination of beauty and value.

Store to watch: Selfridges

The new sustainability programme from Selfridges

‘Buying Better, Inspiring Change’. This slogan reveals Selfridges’ new sustainability programme. The current ‘Material World’ campaign gives sustainable brands a platform upon which they can tell the stories about their products.

Underwater love

Algae as sustainable, fibre-based raw material

Tiered Veenhoven creates recyclable materials from renewable raw materials under the sea. The result is not only unique products, but also wonderful stories.

Journal Stories

Best-practice Storytelling: Knowledge Cotton Apparel

The sustainable men’s fashion label, Knowledge Cotton Apparel, is a classic example of bringing sustainability to life through storytelling.

PFCs otherwise

Columbia Sportswear has contractually engaged the US American rapper Macklemore

The rapper Macklemore endorses Columbia Sportswear’s campaign for the new OutDry Extreme Eco Jacket. Mackelmore is a US hip hopper and he explains the effects of PFCs on the environment, calling on people to rethink.

Genetically contaminated – yes or no?

GOTS statement on genetic contamination of textiles made from organic cotton

New test methods need to be developed to provide reliable proof as to the genetic contamination of textiles made from organic cotton. This is the conclusion of a statement by Global Organic Textile Standard (GOTS).

Africa Africa!

‘Sustainability in Clothing’ is the overriding theme of the forthcoming African Sourcing & Fashion Week

The first African Sourcing & Fashion Week partnered by Messe Frankfurt will focus on sustainability. For the three days of the trade fair from 03 to 06 October 2017 in Addis Ababa this theme will be explored from a number of different perspectives.

Mainstream business meets Avantgarde

The Paris trade fair duo of Texworld Paris and Avantex once again combines worlds of fashion

At many times of the year the city of love also becomes the city of fashion. However, if haute couture is all you have in mind, then think again, for the reoccurring transformation into city of fashion is in large part due to the sourcing trade shows that take place seasonally on the Seine. These include the trade fair duo of Texworld Paris and Avantex, organised by Messe Frankfurt.

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